Search Engine Optimization (SEO) or Organic Search:
Search Engine management has two components – SEO (Search Engine Optimization) and SEM (Search Engine Marketing) or the Paid Search.
The SEO program helps in making your site findable on relevant search queries and thereby ensuring visibility of the site, while the SEM or Paid Search program helps you precisely target audiences located in your target markets at a chosen time through messaging that gets triggered based on what the audience is searching for.
This process requires careful and precise optimization of the site content, the page architecture and navigation to effectively increase their search-ability by major search engines like Google Yahoo, Bing, Alta-Vista, etc.
Our Search Engine Optimization or SEO process uses a mix of techniques like meta tag optimization, url optimization, heading tag optimization, content optimization and interlinking strategies to enhance the web search results. Our search engine optimization strategies are leveraged from the knowledge gained in handling SEO programs of multiple large and complex websites and our continuous research on search engine behaviour
Our Search Engine Optimization services broadly include the following:
- Website audit and analysis
- Keyword research and planning
- On page optimization of the site
- Submissions across various relevant online platforms
- Link Building exercises
- Reporting & Analytics
Search Engine Marketing (SEM) or Paid Search:
Our search engine marketing experts has been executing from extremely niche to very large-scale search marketing campaigns for leading companies. We work on a proven strategy of testing and optimizing that has yielded the highest returns across all campaigns. This helps our customers achieve higher rankings, qualified leads, higher conversions, and better results through strategies that keep them ahead of their competition.
Our SEM program includes:
- Google AdWords, Yahoo & MSN Search Marketing
- Contextual Search
- Landing Page Development
- Multivariate and A/B Testing
- Social, Topical and Contextual Targeting
- Advanced Analytics Integration and Reporting
If you wish to know more on our Search Marketing services please send in your query here.