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At
Webworkz Interactive we specialize in results-driven marketing
solutions.
We leverage our rich experience, our analytical approach
and an in-depth understanding of the digital media to
evolve solutions that help clients increase qualified
traffic and improvements in conversion metrics.
Our solutions are Industry-focused and woven around multiple
facets of digital media services:
Display Banner Advertising:
With online banner advertising potential customers are just a click away
from learning more about your products and services. You can gain brand
recognition and increase mindshare with banner ads by consistently being
in front of your target market. Even people who don't click on your banner
ads are exposed to your brand and business. Banner advertising also helps
you focus your marketing investment with the ability to selectively choose
web sites and ad properties that reach the right audience. It also provides
the ability to track the number of views, number of clicks, sites that are
bringing you the best results. Furthermore with display banner advertising,
you can rotate images or messages, use video, or interact with users with
rollover effects; these are just a few of the many interactive ways that
banner ads can engage the user and increase response rates.
Search Engine Marketing:
With research confirming that 70-80% of prospective web
customers use search engines or search directories to find relevant content,
search engine marketing is the most widely used method of attracting visitors
to a website. As a result, competition is fierce at the top of the search engines.
Webworkz?s search engine marketing services are designed to get your site noticed
when potential buyers are looking for the products and services you have to offer.
Our Search Engine Optimization, PPC Bid Management target the Internet's major
search properties to drive qualified prospects to your site - the specific audiences
that are looking for your products, content, and/or services.
Website Search Optimization & Positioning:
Our Search Engine positioning solutions are designed to
get the client's Website noticed when potential buyers are searching on the major
search engines for the products and services they have to offer. We achieve this
by targeting the major search engines and directories in order to drive self-qualified
prospects to the client's site - the specific audiences that are looking for the
client's products and/or services.
Social Media Marketing:
32% of consumers trust bloggers opinions on products and services. Blog Reading has risen
66% on a global scale in a year Social media marketing is an excellent way to get people to
come onto your site to take a look at what you have to offer. You will grow when there are a
group of loyal visitors ready to accept what you offer. It is an engagement with the online
communities to generate awareness, opportunity and sales.
The greatest advantage is generating exposure for your service / product or business,
followed by increasing traffic and acquiring new business. In the context of Internet
marketing, social media refers to a collective group of web properties whose content
is primarily published by users, not direct employees of the property. Social media
marketing can help you in greater customer interaction, increased brand visibility,
Proactive Reputation Management, converging online PR and Social Media for Viral Marketing,
increase ranking of your site in organic search results.
Email Marketing:
Email marketing is one of the fastest ways to spread the word about
your business. Our email marketing experts will work with you to navigate and leverage this
increasingly complicated online marketing vehicle. We can also help you harness the power of
your own customer data. Webworkz will work with you to help you mine the data and maximize
the business potential in it. Email marketing helps you acquire new leads/ registrants/
customers/ clients, drive immediate sales, enhance customer retention, build stronger
relationships with existing customers/clients, provide company or product information,
increase revenues by up-selling to existing customers/clients.
Mobile Marketing:
The service that specifically delivers highly targeted content and
advertising. Mobile Marketing paves way to a one-to-one, direct-to-consumer contact with
millions of mobile users in just seconds. Mobile marketing represents a definitive way for
brands to reach a potential audience. It is becoming a very popular and hugely successful
medium for direct interaction for brands with their audience.
Our Mobile Marketing campaign traverses the following areas SMS Push & Footer, Bulk SMS,
Mobile contests & gaming, WAP Banner & Link Advertising. In SMS push - pull activity SMS
push can be targeted to the specific category of mobile subscribers. Footer ads are targeted
to opt-in paid users of specific mobile content based on the product being promoted. Mobile
contests can be in the form of simple SMS based or in the form of a game customized to the
product being concept / product being promoted. WAP advertising works similar to banner
advertising and can be hosted on any WAP-site fitting your target audience.
Online Contests & Virals:
An online contest is a great way to drive traffic to your website.
It gives you something new and exciting to promote and almost always attracts a new
audience to your site. Even if only 10% of your contest entrants turn out to be new
fans for you, this can translate to hundreds of new fans and huge increases in online
sales. Virals helps you by creating free advertising, immediate visitors in the short
term and in the longer term attracts visitors for years to come. Virals have exponential
growth and has the potential to reach a large audience with minimal effort. You can simply
set up your campaign and go on reaping rewards in the days to come. The setting-up process
is also inexpensive and requires very little time. Virals can easily be combined with other
marketing methods like as an incentive with other products. Virals can help increase and
maintain flow of traffic to your site.
Website and Application Development:
Whether you are looking to launch a new site, or adding new features
to your properties, our experienced Application Design and Development team can help you
with it. Work with us to produce Websites that are attractive and optimized for search
engines and conversion.
Content & Design Services:
Knowing the channels for the right audience is only one piece of the
puzzle. Creating ads that catch the eye, present a call to action, and enhance the brand
are as important as getting them in front of the right people. Leveraging the latest rich
media technology, as well as innovative designs and compelling content helps your communication get noticed
Analytics
Webworkz knows that results cannot be assumed, but measured. That's why we
provide real information in real time, and in a format that is easy to understand. Our analytics
helps provide rapid, measurable and actionable feedback.
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