Author: webnemaheadlo

What is social media listening?

Business

The act of using a tool to monitor – or ‘listen to’ – what’s being said about a brand – company, person, product/service across the social media platforms.

Benefits of Social Media Listening?
– Better your customer service
– Get market feedback on your products / services
– Get new customers
– Learn more about your customers
– Keep an eye on your competition

There are a number of such listening tools available. One such tool – buzztracker
enables you to monitor publicly available information not only on social
media platforms but also on blogs, forums, news portals, websites, e-
commerce platform, etc.

Some tools are more into gathering and analyzing data while others
provide a bit of engagement-oriented features like publishing directly from the tool onto a few platforms

Online Lead generation

Business

With most of the businesses now on the digital domain, we sometimes fail to understand why these companies don’t leverage their online presence in fostering their business.

What’s the purpose of a website if it doesn’t help in boosting your business by getting in visitors and relevant enquiries. Similarly why have a social media page which is otherwise passive and not engaging your audience or getting you business?

Most of these companies are comfortable with just a static online presence with a website and a social media page and prefer using offline methods to promote their business for generating leads.

Some of the off line methods these companies use for promotions are
– handing out fliers where they could be Sending out Emails.
– cold call instead of reaching a prospective customer on their Social Media Feeds.
– publishing articles in trade magazines instead of creating and Promoting Blog Posts.

They do everything in their old offline ways thereby hindering growth and leaving the market to be exploited easily by their digitally savvy competitors

If you are a small and medium enterprise and of the notion that online lead generation methods are only for large enterprise, then you are mistaken.

Online marketing is actually equally, if not more important for smaller businesses as it is for larger enterprises.

Here are the Top 3 reasons why ONLINE Lead Generation scores over OFFLINE ones:

1. Online Lead generation is LESS Expensive.

Online lead generation is far more affordable than offline lead generation if you are optimizing and managing your online marketing efforts

Just think about it for a moment.

There are various inexpensive lead generation methods in online marketing that can be leveraged from local search to social media to ppc programs, if you have the digital media knowhow, you can easily optimize your digital campaigns to generate leads for your business at a fraction of the cost you spend on offline activities.

Here’s some data to validate what we are saying.

According to customerthink.com, the average cost per contact with offline lead generation methods is 10 to 20 times more expensive than with online lead generation methods,

If you run a small business switching to offline model could result in huge savings and generate more leads in the longer run.

2. Online lead generation is More Targeted.

Most offline lead generation methods take a spray gun approach to targeting leads.

If you are making cold calls, handing out fliers or knocking on doors, you have absolutely no idea who you are targeting.

For example, if you run a local INTERIOR DESIGNER and start distributing fliers in your area, its any body’s guess how many of the fliers goes into the trash can?

The recipient might already have a Interior Designer, have no need for your services now, or may not have the budget to afford your services.

With online lead generation, this problem can be greatly minimized.

By using methods like Google and Facebook ads or email marketing you can easily filter out audiences which are not relevant for your business and therby generate authentiic leads

Online lead generation filters out the majority of the unqualified leads that you would be generating with offline methods. It is not guaranteed that all of your leads will be qualified once you start using online methods.
Many of them may not be. But, the percentage of qualified leads generated from online methods vastly outnumbers the percentage generated offline.

3. Online lead generation is more time efficient.

Let’s say that you are a YOGA INSTRUCTOR and opening up a new location for your YOGA CLASSES tomorrow. You have decided to run a promotion offering a free health check up for everyone who shows up at the opening. If you resort to traditional marketing methods like fliers and cold calls, would you be able to contact 1,000 potential leads with your offer in the next 24 hours?

But if you had already put in the effort into building an email list and social media following you could reach the same 1,000 leads with your offer in a 15 minutes flat.

So leverage the power of the internet to generate leads to drive your business.

If you are not sure how to go abouut doing this, do contact us on enquiry@webworkz.in

Learn ways to optimize your business Linkedin Page

Business, Social Media Marketing

Why to optimize your business LinkedIn page? Because LinkedIn company pages are more and more popular among Marketers who are looking to engage, make networks and generate leads. So why not join millions of big players who have created a Company Page on LinkedIn.
Once you sign up for a company page, follow these simple steps.
1. Be consistent
When you make a company page on LinkedIn make sure that it is consistent with all of your social networks and website. This will keep your brand consistent.
Also, double-check all of your company’s information. Make sure that it’s accurate and up to date not only on LinkedIn, but across all of your social media platforms.
If you ever have a new email address or a new phone number make it a point that you have your information updated.
2. Add Admins.
By adding admins, you will be allowing connections to edit the page and publish status updates. Instead of only one person doing this daily, you could have several people sharing the workload.
Simply head over to “Edit” and click on “Designated Users Only.” From there, select the connections that you want to grant admin access to.
3. Highlight your products or services.
Let people know of what you have to offer. Share news regarding your products or services through Company updates. This information would appear in your followers’ news feeds and can include images and video. The second option would be to use Showcase Pages. LinkedIn states that you can highlight your services and products in the Showcase Page and people can follow it just like they can with a Company Page.
4. Link to a landing page.
By linking to a landing page you are not only providing more details about your brand, but also creating a window for lead generation that can increase your chances of driving leads and customers.
Just make sure all of the LinkedIn profiles of your employees are appropriate and up-to-date. If not, it could defeat the whole purpose.

Things we can learn from the early social media adopters.

Business, Social Media Marketing

Global companies around the world have opted for social media as their solution for branding, visibility, and reach. These tactics are a way to connect directly with the target audience and to edge past your competitors. But you need to learn from the big players about just how to do it right.

Given below are some examples of companies and the way they connected with their consumers.

How Honda leveraged Pinterest.

The marketing team at Honda applied some unique tactics on pinterest, they thought of using the open nature of the platform to their advantage and came out with a brilliant strategy and launched a campaign called “Pintermission”, promising $500 to 5 top pinners to take a break from their pinning habit by taking a test-ride in a new Honda. This really did connect with their market as well as their potential consumers. But they did not just blindly think out their plan, the first studied the platform, all about the its factors and knew what Pinterest was about. So, your first step in being a successful early adopter is to first engage and study the platform on a personal level, get to know about its features, master all its aspects , and then get creative with it.

The Classic case of Dell on Twitter.

Brands did not have an idea about what or how to carry out their marketing with Twitter when it first came out. The marketing team took a small step with ‘mini campaigns,’ like issuing coupons via Twitter that helped followers become further aware of brand offerings. This established a small but loyal following, which was enough success to allow for the creation of a team dedicated to figuring out the platform.

Dell thought of a more advanced online marketing strategy, training employees not about how to use the platform but about principles of blogging, micro-blogging, business networking, and so forth. And it really went well for Dell.

Take your time to get to know your social media platform and really master all the tools. Expand your reach and build your reputation and your business.

How can digital media be effective for your BRAND

Business, Social Media Marketing

Businesses are trying their best and putting in all their resources to keep up with the ever changing market scenario. In such a chaotic and competitive situation “Digital Media” can be one of the most efficient solutions for your business. Digital media is rapidly turning into a vital part of the modern marketing mix. Currently managing a flexible presence on Digital Media has become a MUST for any marketer striving to bring his or her business up to speed. With both competitors and potential customers constantly online, digital media is the only way to stay ahead.

Following reasons will show you why the use of digital media is an effective marketing channel that can help you grow your business.

1. Provides a base to compete:

Digital marketing provides businesses a platform and a fair chance to compete and attract their share of audience.

2. It is Cost-Effective:

Small businesses have less resources and also less capital. Digital marketing provides them with a better and much more cost-effective marketing channels that can deliver way better than other traditional media channels.

3. Facilitates interaction with targeted audience.

Interacting and providing your customers with proper engagement points can give you an insight on what your targeted audiences want.

4. Builds reputation:

Delivering on what ever you promised will help you develop a better relationship with your targeted audiences.

5. Better ROI:

The key to success in digital marketing is to generate a steady flow of traffic that will convert to sales and leads. the more business generates this kind of traffic, the faster you realize you ROI.

Digital Media helps you attract necessary traffic with proven techniques, traffic that shows outcome and ultimately ensures survival for your business.

How Email marketing can be effective for your business

Business, Email Marketing

With the emergence of social media, native advertising, whatsapp marketing, you might consider Email Marketing to be a thing of the past, but in the online marketing space, Email marketing continues to be a successful channel for many brands. According to the Direct Marketing Association, the ROI for email marketing is 4,300%. Now that definitely deserves a second look.

If used effectively, Email marketing proves to be an impactful marketing technique. One of the best things email marketing can offer is its ability to move the conversation about your business, products and services to the very personal environment known as an inbox. With computers, tablets and mobile devices readily available, people always check their inbox, presenting a great opportunity for businesses.

Now if you have decided to plan out an Email markeing strategy, slow down. Email marketing is more effective when you understand Quality vs. Quantity. Remember, people get loads of email pitches and downright spam in their inbox constantly, that is why you need to stand out and separate yourself from the spam crowd. Know that people will only respond to emails that seem catchy and different. To say it another way, quality is much better approach.

Both yours and your potential client’s time are valuable. You don’t want to waste valuable time sending unread emails, and your email subscribers want to be able to trust that you value their time and their needs.

For as long as email is around, email marketing will contiue to be one of the most efficient marketing tool.

Starting an Email campaign is fast and efficient. If you are looking for an Email marketing campaign for your business and want to be put right ahead in front of your target market with a plan, Talk to us!

Big Social Media fails

Business, Social Media Marketing

Social media can provide you with wonderful platforms for brands to engage with their target audience. When brands use social media well, the results can be terrific. A brand can experience increased loyalty, advocacy and word-of-mouth, all of which can lead to increased sales. However, sometimes things go can go wrong and have a negative impact on a brand.

It’s good to learn from other people’s mistakes so we don’t end up making them ourselves!

Here are some of the social media marketing mishaps that are sure to teach you a few lessons.

1. EPICURIOUS

Epicurious is a popular food website. On the morning after the Boston bombing, they tweeted food suggestions to Bostonians. This was in very poor taste. The brand had to go into emergency damage control mode, issuing numerous apologies through social media.

A consumer brand must understand that when a traumatic event occurs, especially in their home country, the last thing the brand should do is attempt to tie the tragedy to their product in any sort of promotional way.

2. JP MORGAN

JP Morgan attempted a Twitter chat that blew up before it even started. The idea to host a Twitter chat followed the announcement that the bank had settled with the government to pay billions in fines related to Federal investigations.

When questions began pouring in, they began to understand the enormity of the hostile sentiment. The Twitter chat was cancelled and this did effect the brand’s image.

3. McDONALDS

In Jan 2012, McDonalds launched a Twitter campaign called #McDStories. The idea was to ask users to post nostalgic stories on Happy Meals. However, this campaign quickly took a whole different meaning, as users would use the hashtag to share horror experiences and shock tales. From poor work conditions to appalling food quality, McDonald’s campaign turned negative attention back to itself.

Whatever you put on the internet remains there forever and can haunt your brand forever. One mistake and all you can do is apologize, but you can never rectify it. See to it that your social media marketing strategy approaches online activity with a bulletproof plan of action or else it can devastatingly affect your brand’s reputation.

How to promote your business on twitter

Business, Social Media Marketing, Technology

We often say that Twitter is one of our most favourite ways to promote a business. Its an amazing platform to provide a value for your audience as well as it results in leads for your business.

Some ways that shouldbe used to promote business on Twitter.

1. Proper Bio.

Your bio is like an introduction of yourself or your business respectively. Your bio is the first place people’s eyes fall on when they look at your profile. Make sure that you are clear and concise about what you do. Also, make sure that your bio includes a link to your company website or landing page.

2. Using the right #Hashtags

When you use proper hashtags, people who are searching for content on specific topics can find your tweets and potentially follow you. Usage of wrong hashtags can lead to wastage of your twitter marketing efforts. You can also take a look at the hashtags that influencers in your niche are using and try some of those. Also you can try and create a custom hashtag for your business that no one is using.

3. Offer coupons and discout codes.

A good deal always attracts potential customers. Offer your followers promotional codes or coupons to encourage them to give your products and services a try. Of course, make sure you’re using the right hashtags so that people who are searching for those great deals will be more likely to find the special offers.

4. Upload Images and Videos.

Tweets with images are more likely to be retweeted than those without. Using images with your tweets is the easiest way to attarct more attention on your content. In addition to images, video are also a great way to promote your business on Twitter. Video sharing has been popular on other networks for years but until recently Twitter users had to upload videos through Vine. The new sharing feature lets you shoot and edit your video content before uploading it. Each video can be up to 30 seconds long.

These are some ways of promoting your business on twitter, if done in the right manner, Twitter Marketing can lead to positive exposure for your business. Companies have been known to have made millions from customers that found them through a Twitter account.

How Red Bull uses Facebook

Social Media Marketing, Technology

How Red Bull uses Facebook as their marketing platform.

Red Bull is an amazing example of a brand that is well established on social media.

We all know that Facebook marketing is not just about holding on a loads of ‘likes’, but 43 million fans is still a very impressive number. This is the amount of likes on their main account, Redbull also has a number of other dedicated facebook pages which include the Stratos balloon jump, X-Fighters and its Music Academy.

Red Bull’s main facebook page generally posts 1-2 posts per day, but none of the posts endorse a Red Bull can, but they focus on images and videos of extreme sports and athletes sponsored by Red Bull. It fits with the brands overall strategy of promoting itself as a lifestyle choice rather than a simple, caffeinated drink. Due to these these eye catching images, the post collects up thousands of ‘likes’ and hundreds of comments.

Unlike the other brands, Red Bull doesn’t actually bother to respond to any user comments. It does seem like a missed opportunity to have conversations with customers, but then Red Bull’s strategy is different from most consumer brands. Other brands use Facebook pages to give product suggestions and advertise their sales, but Red Bull is all about promoting a lifestyle. Therefore the type of content is totally different, and the comments on its wall posts tend to be about admiration for the athletes rather than discussing Red Bull’s products. This means there was no absoulte need to respond to consumer queries.

Red Bull also has a great array of apps, including Red Bull TV, an events page, links to careers with the company, and an app that gives details of all its athletes including links to their official social media accounts.

Social Media for Banking

Business, Social Media Marketing, Technology

If we look at the Indian banking industry, there are still many banks like the co-operative banks who have not yet gone social and are wasting valuable time in analyzing the merits of doing that, predominantly because of an anxiety on how the Social platforms like Facebook or Twitter may affect customer security and their reputation

Operating in a highly regulated industry this new form of online relationship management, branding and marketing is

definitely a challenge many banking executives are struggling with. The thought of giving up some amount of control over

their public image and placing it in the hands of the customers that they serve can be quite worrisome.

But they should not be that wary.

Here is how a positive word of mouth can be built with customers making the bond stronger and building a win-win relationship:

A few steps that can go a long way for the bank:

SETTING UP
1. Posting Achievements from the past, Milestones, Back-dated photos and key events from the bank’s history to build credibility from their past
2. An EVENTS tab which talks about events where the Bank participates or sponsors,
3. A CSR tab which talks about their support for social causes and where the Bank has been actively involved
4. A SAFE BANKING tab which covers how to bank safely

ACTING ON IT
1. Sharing Lots of PHOTOS / VIDEOS
Of the events the bank sponsors or is a part of
Of their employees and staff
Of their customers
Of Holidays Celebrations and Events in Neighbourhood
Videos / Messages from Key Banking Officials
Of Customer Testimonials
This shows that they care enough to listen and follow others, while indirectly introducing their bank to prospective new customers like their customers’ friends and followers

2. TAGGING customer businesses and links to local news, social & business pages whenever possible.
This will help foster customer relationship as the customers will see that their bank cares enough to promote them in social media.

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