Online Lead generation
With most of the businesses now on the digital domain, we sometimes fail to understand why these companies don’t leverage their online presence in fostering their business.
What’s the purpose of a website if it doesn’t help in boosting your business by getting in visitors and relevant enquiries. Similarly why have a social media page which is otherwise passive and not engaging your audience or getting you business?
Most of these companies are comfortable with just a static online presence with a website and a social media page and prefer using offline methods to promote their business for generating leads.
Some of the off line methods these companies use for promotions are
– handing out fliers where they could be Sending out Emails.
– cold call instead of reaching a prospective customer on their Social Media Feeds.
– publishing articles in trade magazines instead of creating and Promoting Blog Posts.
They do everything in their old offline ways thereby hindering growth and leaving the market to be exploited easily by their digitally savvy competitors
If you are a small and medium enterprise and of the notion that online lead generation methods are only for large enterprise, then you are mistaken.
Online marketing is actually equally, if not more important for smaller businesses as it is for larger enterprises.
Here are the Top 3 reasons why ONLINE Lead Generation scores over OFFLINE ones:
1. Online Lead generation is LESS Expensive.
Online lead generation is far more affordable than offline lead generation if you are optimizing and managing your online marketing efforts
Just think about it for a moment.
There are various inexpensive lead generation methods in online marketing that can be leveraged from local search to social media to ppc programs, if you have the digital media knowhow, you can easily optimize your digital campaigns to generate leads for your business at a fraction of the cost you spend on offline activities.
Here’s some data to validate what we are saying.
According to customerthink.com, the average cost per contact with offline lead generation methods is 10 to 20 times more expensive than with online lead generation methods,
If you run a small business switching to offline model could result in huge savings and generate more leads in the longer run.
2. Online lead generation is More Targeted.
Most offline lead generation methods take a spray gun approach to targeting leads.
If you are making cold calls, handing out fliers or knocking on doors, you have absolutely no idea who you are targeting.
For example, if you run a local INTERIOR DESIGNER and start distributing fliers in your area, its any body’s guess how many of the fliers goes into the trash can?
The recipient might already have a Interior Designer, have no need for your services now, or may not have the budget to afford your services.
With online lead generation, this problem can be greatly minimized.
By using methods like Google and Facebook ads or email marketing you can easily filter out audiences which are not relevant for your business and therby generate authentiic leads
Online lead generation filters out the majority of the unqualified leads that you would be generating with offline methods. It is not guaranteed that all of your leads will be qualified once you start using online methods.
Many of them may not be. But, the percentage of qualified leads generated from online methods vastly outnumbers the percentage generated offline.
3. Online lead generation is more time efficient.
Let’s say that you are a YOGA INSTRUCTOR and opening up a new location for your YOGA CLASSES tomorrow. You have decided to run a promotion offering a free health check up for everyone who shows up at the opening. If you resort to traditional marketing methods like fliers and cold calls, would you be able to contact 1,000 potential leads with your offer in the next 24 hours?
But if you had already put in the effort into building an email list and social media following you could reach the same 1,000 leads with your offer in a 15 minutes flat.
So leverage the power of the internet to generate leads to drive your business.
If you are not sure how to go abouut doing this, do contact us on enquiry@webworkz.in