Things we can learn from the early social media adopters.

Global companies around the world have opted for social media as their solution for branding, visibility, and reach. These tactics are a way to connect directly with the target audience and to edge past your competitors. But you need to learn from the big players about just how to do it right.

Given below are some examples of companies and the way they connected with their consumers.

How Honda leveraged Pinterest.

The marketing team at Honda applied some unique tactics on pinterest, they thought of using the open nature of the platform to their advantage and came out with a brilliant strategy and launched a campaign called “Pintermission”, promising $500 to 5 top pinners to take a break from their pinning habit by taking a test-ride in a new Honda. This really did connect with their market as well as their potential consumers. But they did not just blindly think out their plan, the first studied the platform, all about the its factors and knew what Pinterest was about. So, your first step in being a successful early adopter is to first engage and study the platform on a personal level, get to know about its features, master all its aspects , and then get creative with it.

The Classic case of Dell on Twitter.

Brands did not have an idea about what or how to carry out their marketing with Twitter when it first came out. The marketing team took a small step with ‘mini campaigns,’ like issuing coupons via Twitter that helped followers become further aware of brand offerings. This established a small but loyal following, which was enough success to allow for the creation of a team dedicated to figuring out the platform.

Dell thought of a more advanced online marketing strategy, training employees not about how to use the platform but about principles of blogging, micro-blogging, business networking, and so forth. And it really went well for Dell.

Take your time to get to know your social media platform and really master all the tools. Expand your reach and build your reputation and your business.