What is social media listening?

The act of using a tool to monitor – or ‘listen to’ – what’s being said about a brand – company, person, product/service across the social media platforms.

Benefits of Social Media Listening?
– Better your customer service
– Get market feedback on your products / services
– Get new customers
– Learn more about your customers
– Keep an eye on your competition

There are a number of such listening tools available. One such tool – buzztracker
enables you to monitor publicly available information not only on social
media platforms but also on blogs, forums, news portals, websites, e-
commerce platform, etc.

Some tools are more into gathering and analyzing data while others
provide a bit of engagement-oriented features like publishing directly from the tool onto a few platforms